I’m not so certain we’ll see a cooler shoe story all 12 months.
Twenty years in the past, adidas shook up the golf shoe market with the introduction of the TOUR360. Since then, the long-lasting shoe has amassed a cult following whereas contributing to 100 skilled wins and 12 main championships throughout 11 iterations.
Is it mistaken of me to name the adidas TOUR360 a dynasty?
It’s no surprise the most recent iteration has dominated the MyGolfSpy spiked shoe take a look at for 2 years working.
Simply take into consideration how tough that’s: 20 years of continued excellence.
(However to be honest, adidas has not been with out its share of fake pas. All of us keep in mind the non-replaceable spikes debacle of ’22, don’t we?)
Twenty years of excellence
adidas is celebrating 20 years of the TOUR360 in one of the simplest ways doable by taking the unique pair from 2005 and updating it with fashionable tech. It’s an analogous strategy to the best way the model reintroduced Originals into golf this 12 months.
For these of you as invested in sneakers (figuratively and actually) as I’m, the time period “Restomod” could come to thoughts. It’s one thing adidas does to its basketball lineup. In brief, it’s the method of updating an previous shoe with some fashionable touches.
In case you don’t care about footwear, you’re in all probability acquainted with the time period due to automobiles. The concept is easy: hold the outside as traditional as doable whereas upgrading the internals and security options to carry the efficiency into the trendy period.
The adidas TOUR360 Twentieth-anniversary mannequin nails that strategy. On the skin, it bears a placing resemblance to that OG pair from 2005. But it surely options fashionable enhancements to cushion, stability and traction to make sure that for those who dare to play in these footwear, they’ll maintain up on the course.
What enhancements, you ask? How about LIGHTSTRIKE within the forefoot, BOOST within the heel, a TORSION TUNNEL coupled with the additional stability of the TOUR360 wrap?
A real restomod of the unique TOUR360.
Little particulars, huge deal
They nailed the little particulars, too. Nods to twenty years of TOUR360 may be discovered on the again of the tongue, on the highest eyelet and on the heel. Oh, and the field they arrive in is downright sick.
Sure, I’m making an enormous deal a few piece of cardboard. And, additionally sure, how a product is introduced is necessary as a result of first impressions persist with you.
The field has a call-out to each pair of adidas TOUR360 golf footwear. All 11 of ’em. That’s the type of element and storytelling that explains how adidas has stored the TOUR360 line alive for thus lengthy.
Gradual clap, adidas. You probably did a rattling good job with this one.
You possibly can store the adidas TOUR360 Twentieth-anniversary mannequin in restricted portions beginning as we speak.
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